Liam Powell is a strategy director and copywriter with a decade+ of agency experience. He has worked with MoMA, The New Museum, Google, Airbnb, Amazon Design, and other leading brands and institutions. He is currently Associate Director of Brand Strategy at Athletics, a design studio in Williamsburg.
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01 The New museum
Strategy and conceptual framework for brand identity & website refresh, a tonal shift that invites new users in and makes art, however abstract, accessible. For younger, local audiences and community engagement.
Brand Strategy | Copywriting | Digital Experience
02 okta
Tagline, creative strategy, brand voice, and more for a rising star in SF tech. Repositioned Okta as flag bearer of an entirely new category: Identity, a fresh take on traditional access management.
Brand Strategy | Voice | Tagline | Copywriting | Campaign Concepting | Events Activation
03 mOMA
Brand strategy, experience strategy, creative concepting, and copywriting for MoMA’s School and Teacher Program — a youth engagement initiative for NYC metro students. Conceived to allow students of all backgrounds and abilities to engage all the museum has to offer, comfortably, in a way that represents and reflects their experience.
Brand Strategy | Experience Strategy | Creative Concepting | Copywriting
04 AMAZON DESIGN
Developed a design charter that was adopted by the whole of Amazon. Branded Amazon Design Community, the beating heart of design practice at one of the world’s largest companies.
Brand Strategy | Voice | Creative Concepting | Copywriting
